The short answer is to use specialists who are experienced in their respective fields.
For marketing & distribution of the villa, the boutique firm, Luxury Villas of Asia, led by Ian Macaulay, was chosen to launch and position the villa on the rental market. Ian and his team now have almost 20 years of experience in marketing and defining villas in both Bali and Phuket.
Successful marketing is about presenting the villa through many mediums, ensuring potential clients see it in the best possible light, and see it everywhere. Traditional media and the validation it brings is very important while social media acts as a force multiplier of the most important factor – word of mouth. Desire for the villa is carefully kindled and then fostered using a variety of marketing tools.